On this campaign by Metlife we went beyond advertising, branding & digital: we focused on "business transformation". Insurance is always a sensitive issue. It’s extremely complex and bureaucratic in people's minds. Our proposal was to create a new product that is simple and easily accessed, called the “Canned Insurance”. That's right, travel and accidental cover inside beautiful and friendly cans. Inside them, there was a card with a QR Code leading the insurer to a mobile site where it was possible to set all the details of the insurance within 3 steps. Easy, friendly, no headache or paperwork!