Garrafa e Sorriso

3x1 Movement



my role acd

Clight is ideal for those who want to a live a simple life. In order to encourage people to consume the product, we created a campaign using the concept of hydration, saying that every 3 bottles of water, one could get a little tastier with Clight. Welcome to Movement 3 by 1, which became even more interesting online. In a responsive site, the user created their content inspired by the tagline of the campaign (for every 3 ordinary things, one deserves more flavor) and posted directly into their Facebook profile. The best creations were sponsored (online media) on social networks, enhancing the movement.