Being global is important, but understanding the local needs is essential. With the concept "Get Out," we created a platform with special discounts for concerts, movies, theaters, as well a list of local places so people could enjoy the best of India with its Punto. The site had several interactions, from changing of the background to a ride to the sound of an exclusive play-list on LastFM. So you don’t have a Fiat Punto? That’s ok; invite 5 of your friends to hit the road with you and we will give you a test-drive, online, for 30 days.