OneWorld had a challenge: to market the benefits of traveling with the airlines that are part of this alliance. So, we created a
campaign about the possibility of travelling for business but at the same time, convert these plane tickets in frequent flyer miles, to
go on a vacation with your family. The Key Visual shows the idea of duplicity in real situations that passengers live in their day to
day. This is illustrated by the double exposure technique: where the person is x where they will be soon.
Emotional x rational, today x tomorrow. Welcome on board and prepare to take off.