Hello! Nice to meet you.
I’m Daniel Portuga.

Portuga, a nickname symbolizing Portuguese blood, is my father's side: a fighter. Daniel, however, is my mum’s side: a Brazilian soul with swagger and humor. I’m a result of this mixture—a spirited creative with sincere passion for my work. Since 1998, I’ve been creating smiles for brands and consumers for more than 128 clients in 19 markets. Born in São Paulo, I’ve lived in London and Singapore. Now I’m a US green card holder based in New York, but always a citizen of the world.

I'm a 360º creative director with an art direction background, focused on campaigns, digital experiences, and innovation. Leading projects from brief to concept and execution, connecting all the dots across different areas. Btw, Portuga is a hard worker, a team motivator, and a serial pitcher, doing whatever it takes to grow client businesses, and help consumers engage with brands in a natural way. I’ve won a couple of awards, maybe 90, and made countless great friends. I’m also a former Social Media Professor in Digital Marketing MA and a KN speaker (I love to talk, in case you couldn’t tell).

Also, I had the honor of being a juror for the Effies, Webbys, AdForum Awards, and many others. My work has been displayed at the Modern Art Gallery in Slovakia, along with over 70 articles and interviews across the globe. In parallel, I founded Post em Branco, my personal and life’s mission project with over 50K IG followers (@post.branco), dedicated to breaking anxiety taboos, normalizing the conversation, and empowering friends, family, and those affected to pursue treatment.

That said, the hours are long and the work is hard, but the smiles are plenty. Even after 25+ years in the business, I have the same young soul, but now with more experience and something that never changes: the will and endless ability to continue sharing smiles. Maybe one day we’ll meet, have a drink, solve the world’s problems, or at least make some stuff together. We'll probably laugh a lot. 😊

Razorfish NYC
VP, Group Creative Diretor

Publicis Sapient NYC
SapientNitro Brazil
SapientNitro Singapore
SapientNitro London
Rapp London
MullenLowe Profero London
Saint@RKCR Y&R London
Bio Agency London
Rapp Brazil