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my role acd

Every year, 25 million Americans deal with bladder leaks. But you’d never know it because 2 out of 3 of them don’t use any treatment or product to manage their leaks. Now we had the chance to break the stigma. Because managing bladder leaks isn’t any different than brushing your teeth or taking a shower. It’s something you do every day to feel fresh, clean and the most important: confident. This is protective hygiene. We created a 360 campaign to introduce the protective hygiene concept, and empower people to do anything that they want, anytime. How? You are not alone, ask Prevail. We rebranded an entire category to create an honest and open communication channel made by real people like you, like me. Encouraging people with leaks, caregivers, and even professionals to ask anything — the questions they’ve always wanted to ask. And for the first time, they’ll get a straight answer. Do you have any questions?