Real Lucky


my role acd

Do you wear lucky socks? Do you have good juju, 4 leaf clovers or your fingers crossed? Everyone has their unique and secret luck ritual before gambling. Based on these, we created a campaign for Borgata, the most stylish casino-hotel in Atlantic City, to introduce the new live dealers. This way, we bring the same emotion from the actual gamble tables, having users experience the same feelings using the app. Real rituals, real luck, real game, as real as it gets. All bets are off. Game time!