The Social Cheesecake

Social Campaign

my role acd

To celebrate “Cheesecake day”, Philadelphia invited people to collaborate and produce a new recipe. This all started via social media by asking the public which ingredient they would want to see as part of the American dessert by using hashtags to vote. On cheesecake day, one of the main participants on the popular TV show “Master Chef Brasil” would create the cheesecake with the top rated ingredient. This particular cheesecake was so popular that it ended up on the menu of “Cheesecakeria”, one of the largest specialized Brazillian bakery chains, so dessert lovers could try it and share their experience. The result couldn’t have been sweeter as cream cheese sales rose 20% compared to the previous year sales. The coolest part of the whole experience was a recipe made by over 30,000 chefs :)